To support the release of their latest EP, the Approachables needed enough content to keep their social feeds active and fans engaged leading up to the release of the second single in November.

We decided to produce a series of tongue-in-cheek “how to” videos, inspired by 1950s home economics tutorials covering mundane household tasks. We paired the band’s established aesthetic of bright, saturated imagery with a Super 8 treatment and 70s style titles.